Keyword Analysis and Research

Keyword Analysis is all part of SEO (or Search Engine Optimization). This is the art and science of tailoring your written words so they please the search engines, which gets you higher rankings and status with them.

When a page is written well it will please your human visitors, which means they will begin to trust you a little more and it opens up the possibility of getting your MWR (most-wanted response) from them. Your MWR might be to get a sale right away, or it might be that you want to get your visitor to give you their name and email address so you can contact them again.

If you have the right research, you can find out what keywords people are using to search the Internet for whatever it is you have to offer... (actually people search for key phrases). And then they come to your site when a Search Engine or a Directory shows a listing to your website in response to the keyword they typed in.

If your company name is Jimmy's Plumbers then you're far more likely to be found under the keyword plumber or plumbers than under the keyword Jimmy's. But as a plumber, you'll find you have an awful lot of competitors out there. The trick is to give your web pages an 'edge' over the competitors who know less about SEO and keywords than you do.

SEO is not about trying to trick the search engines, although there are many 'SEO experts' out there who make it their life's work, studying every little change and nuance of Google in particular. The best Search Engine Optimization comes through designing your website's structure and the copy on its pages to provide good content which pleases the visitors and has them coming back for more!

In a day's research I can find out for you which search terms people use when looking on the internet for your product or service. What's more, I can tell where your best opportunities are.

This keyword research and analysis is all part of Search Engine Optimization (SEO).